DESCRIPTION

Medica Care is a private clinic based in Kuwait offering a number of services su...

Medica Care is a private clinic based in Kuwait offering a number of services such as dermatology, hair transplant, general medicine and more. The overall identity is focused on providing an elevated experience matching the pricing and quality of service. We were set on developing an identity that reflected the business so we designed a logo inspired by one of the oldest forms of medicine, the Chinese Ginseng plant. We thought its form is very inspiring and helps us capture a relevant representation of the business without being too medical. The brand pushes further with the concept using the leaves of the plant as a primary element. We've also developed all the projects's collateral from stationery to social media templates.