DESCRIPTION

We were approached by a client to develop a full identity for a cafe and sandwic...

We were approached by a client to develop a full identity for a cafe and sandwich shop that is on the healthy side. We embarked on a journey and came up with the name "being" derived from "human-being" giving the identity a look that is true to nature and one that is original. The logo mark features a hand mark, further emphasizing human-beings in their early forms of art where they left their mark on rocks and mountains. Building further on this concept, the brand is comprised of rock formations, patterns and photos from nature. Combined, all elements provide an earthy, calm and down to earth look inspired by the brand's ethos.