DESCRIPTION

Meet Engage, founded amidst the Padel craze in the region. Engage is an online s...

Meet Engage, founded amidst the Padel craze in the region. Engage is an online shop that offers a wide selection of Padel equipment. We were tasked with naming the project and we went for "Engage" as its meaning really fit the concept. The logo presented an interesting approach where we were able to create the entire lettering from one custom letter with the exception of the letter "n". This was really interesting for us giving the length the of the word and yet the letters are the same. We also created a brand that fits the concept, creating abstract patterns inspired by Padel courts and rackets. We also created the rest of the collateral for a comprehensive identity.