DESCRIPTION

Based in Kuwait, Origin was an exciting project that we had the great opportunit...

Based in Kuwait, Origin was an exciting project that we had the great opportunity to brand. The speciality coffee scene is Kuwait is really crowded and we aimed at creating a brand that stands out with its vision, story and overall execution. The concept revolves around the globe where coffee beans are found in different parts. The story is that Origin is all back to basics, scouring earth for its finest treasure, coffee. The story is further envisioned of abstract maps that we drew reminiscent of early forms of lands of earth. Our work continued into the development of the packaging line with explores coffee sources with detailed illustrations.