DESCRIPTION

"In A Jar" is a creative concept targeted to those on the go. It offers a wide r...

"In A Jar" is a creative concept targeted to those on the go. It offers a wide range of comfort food in glass jars which customers and pick up and eat. We came up with a brand that shows the raw aspect of it. No fancy plates here, just pure raw hunger and a jar to dive into. With this inspiration, we created the smeared look of the brand, along with lively colors to show an "on the move" lifestyle. We carried this style throughout other mediums such as packaging and interior.