PROJECT TASKS
Logo,
Branding,
Packaging,
Socials,
Graphics,
Signage
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DESCRIPTION
Based in Kuwait, AXL is all about offering a great selection of sneakers and sportswear for all the sneaker heads out there. We came up with the name AXL derived from the word "axle" and our vision is to have the brand stand out where everything revolves around it, much like an axle.
We wanted to create a sleek logo given that we have 3 letters to work with and we made it in a way that is clearly visual but also serves the concept. The brand on the hand was also unique in its approach where we used photos from the client to craft an identity inspired by old printing with a new flare. Our project included a variety of deliverables from the overall identity, packaging and more.
Note: Photos are a mix of our own, the client and some stock images.
DESCRIPTION
Based in Kuwait, AXL is all about offering a great selection of sneakers and spo...
Based in Kuwait, AXL is all about offering a great selection of sneakers and sportswear for all the sneaker heads out there. We came up with the name AXL derived from the word "axle" and our vision is to have the brand stand out where everything revolves around it, much like an axle.
We wanted to create a sleek logo given that we have 3 letters to work with and we made it in a way that is clearly visual but also serves the concept. The brand on the hand was also unique in its approach where we used photos from the client to craft an identity inspired by old printing with a new flare. Our project included a variety of deliverables from the overall identity, packaging and more.
Note: Photos are a mix of our own, the client and some stock images.
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