DESCRIPTION

Basic is a catering company offering meal subscriptions based on a healthy lifes...

Basic is a catering company offering meal subscriptions based on a healthy lifestyle. With a name as unique as Basic, we wanted to create a brand and logo that would emphasize the natural aspect while also adding a personal touch. The color palette and design further develop the concept with the use of the brand element to show movement and direction. We also added positive messages to complement the style, throughout the brand and packaging.