DESCRIPTION

Introducing Saleem, the brand dedicated to your well-being and good health. feat...

Introducing Saleem, the brand dedicated to your well-being and good health. featuring products, like alcohol-free hand sanitizer with all natural ingredients. Saleem is the Arabic word for "in good health" and is it also an Arabic person's name. When creating the logo we wanted to create a memorable symbol so we came up with a % sign that symbolically represents a drop, a sheen and a wiggly line across emphasizing a cleaning pattern. This was a comprehensive project; we had the rare opportunity to handle everything from brand naming and visual identity to the physical product design of the hand sanitizer itself.