DESCRIPTION
Mushtari is an App based in the GCC and founded in Kuwait. Mushtari is a convenient service allowing people to sell their entire businesses or even acquire businesses from others. The App also features used equipment for purchase and legal assistance in transactions.
We wanted to keep the overall look of the identity to be Arabic with a mix of modern branding. The name "Mushtari" was our suggested name for the client which doubles in meaning. On one hand Mushtari in Arabic means "someone with the intent to buy" and the second being the planet "Jupiter". Having a planet which is unreachable to within reach, is in essence what the convenience part of the app deliverables.
Since Jupiter is at the core of the brand, the logo features a ring along with Arabic marks emphasizing their importance. This "ring" is what drives the connection between the buyer and seller throughout the branding.
DESCRIPTION
Mushtari is an App based in the GCC and founded in Kuwait. Mushtari is a conven...
Mushtari is an App based in the GCC and founded in Kuwait. Mushtari is a convenient service allowing people to sell their entire businesses or even acquire businesses from others. The App also features used equipment for purchase and legal assistance in transactions.
We wanted to keep the overall look of the identity to be Arabic with a mix of modern branding. The name "Mushtari" was our suggested name for the client which doubles in meaning. On one hand Mushtari in Arabic means "someone with the intent to buy" and the second being the planet "Jupiter". Having a planet which is unreachable to within reach, is in essence what the convenience part of the app deliverables.
Since Jupiter is at the core of the brand, the logo features a ring along with Arabic marks emphasizing their importance. This "ring" is what drives the connection between the buyer and seller throughout the branding.
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