PROJECT TASKS
Logo,
Branding,
Illustration,
Packaging
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DESCRIPTION
This was one of our largest projects created for an elevated restaurant based in both Kuwait and Saudi Arabia. Offering artistic food, we knew we wanted to create a brand that brings forward their creations through an art-driven identity.
We started with a custom-type logo followed by a unique symbol of spiral stairs. Our thinking was since the name is Loft, these stairs lead to that loft. We've always loved spiral stairs and it made sense to represent Loft with them.
The brand pushes through the concept by having custom illustrations that we consider to be art pieces found/collected at the loft. Building further on the concept, we created abstract stairs that twist and bend in creative ways.
As the brand is driven by art and partly fashion, we also created designer-like scarves that the staff wears. The project also included a lot of packaging work including tableware designs.
DESCRIPTION
This was one of our largest projects created for an elevated restaurant based i...
This was one of our largest projects created for an elevated restaurant based in both Kuwait and Saudi Arabia. Offering artistic food, we knew we wanted to create a brand that brings forward their creations through an art-driven identity.
We started with a custom-type logo followed by a unique symbol of spiral stairs. Our thinking was since the name is Loft, these stairs lead to that loft. We've always loved spiral stairs and it made sense to represent Loft with them.
The brand pushes through the concept by having custom illustrations that we consider to be art pieces found/collected at the loft. Building further on the concept, we created abstract stairs that twist and bend in creative ways.
As the brand is driven by art and partly fashion, we also created designer-like scarves that the staff wears. The project also included a lot of packaging work including tableware designs.
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