DESCRIPTION

The food scene is Kuwait is on the rise, with small business, food trucks and hi...

The food scene is Kuwait is on the rise, with small business, food trucks and high end restaurants contributing to that competitive scene. Krave comes into perspective as a food-marketing company, taking food related businesses and enhancing their offerings, as well as coming up with marketing strategies. With that in mind, we designed the logo in typographic form with a hidden smile as food is a universal language and we wanted to make the logo that is applicable when approaching low-high end restaurants. The brand itself also builds on the logo with the creation of various illustrations that cover most of the restaurant’s field all presented in a bold color palette. Following up, we’ve also created the stationary part of which included a business card with the idea of “unwrapping potential” where the business card is placed in a sealed envelope encouraging the client to unwrap the card to view its contents. www.wearekrave.com