DESCRIPTION

At our studio, we set out to reimagine the essence of Indian culture through a m...

At our studio, we set out to reimagine the essence of Indian culture through a modern yet timeless identity for Chutney and Co. We designed a logo that captures India’s spirit through its national symbols, a tiger sitting gracefully surrounded by flowers. The tiger represents strength and pride, while the floral elements bring warmth and a sense of welcome. Together, they form an emblem that feels both iconic and inviting, reflecting the sophistication and soul of Indian heritage. We carried this story across every brand element, creating textile-inspired patterns drawn from tiger fur and traditional Indian craftsmanship. Our team designed the full visual identity, from the logo and branding to the packaging and tableware, including plates, bowls, and more. Every detail was considered to create a cohesive experience that connects guests to India’s artistry while feeling refreshingly contemporary. Please note, the design of the interior was not developed by our studio; However, we did design some graphics including seating patterns.