DESCRIPTION

With many laundry companies here in Kuwait, we wanted to have a completely diffe...

With many laundry companies here in Kuwait, we wanted to have a completely different and yet abstract brand for this project. We named it "Moon" As washing machines motion goes in cycles, we were inspired by the moon orbiting earth. Going with this abstract concept is also rooted in Arabic culture, where the moon is always a positive resemblance of beauty in all its forms. Moon laundry is different in its approach, catering to a higher end demographic that can trust the laundry with their varied cleaning needs. Therefore, our logo design is more sophisticated and we built an entire identity to capture this direction.