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Agora is the Greek word for “Marketplace” and we’ve selected this name for...

Agora is the Greek word for “Marketplace” and we’ve selected this name for this exciting project based in Kuwait. Agora is essentially a modern supermarket featuring gourmet products, hot food, pastries and more under one roof. Promising the highest quality and healthy options, we were tasked to create a full brand capturing that essence. Our logo wordmark was custom made bridging the old and new and we built a sub logo that abstractly represents supermarket racks. Building on that idea, the brand features simple shapes reminiscent of the many products under their umbrella all packaged in a calm color scheme. Our work featured a number of tasks including logo, packaging and more.