DESCRIPTION

Hello The Lobby, The Lobby is a great cafe experience based in Bahrain. We want...

Hello The Lobby, The Lobby is a great cafe experience based in Bahrain. We wanted to achieve an aesthetic based on mid-century hotel lobbies with a modern take. While this is not an actual hotel lobby, it still is symbolic of that approach. We started off with a sleek typography followed by a logo-mark which represents desk bells, something we felt is very fitting for the concept. We developed the branding to have these stickers usually found on suitcases and travel luggage but took them many steps further. The result was a sophisticated brand with room for modernism. Everything came together in the packaging that we also developed and the idea was embodied further with the stickers' branding.