DESCRIPTION

We were approached with a promising concept that prepares and delivers tradition...

We were approached with a promising concept that prepares and delivers traditional Arabic meals as a subscription based service. We came up the name Ferjan or "neighborhoods" as it adds a personal touch by emphasizing the home-cooked appeal. The identity and brand embodies this concept through the use of illustrations depicting traditional items, but with a modern color palette. We continued this throughout various mediums such as delivery cars, packaging and the website.