DESCRIPTION

This time around, our project lives in the beautiful beaches of California. We w...

This time around, our project lives in the beautiful beaches of California. We were approached to create a branding for a sliders burger place so we came up with the name MIBU, short for “Mini Burgers”. Capturing the California vibes was one our our essential goals whilst reimagining it in a modern light. The logo features the classic beetle along with a surfboard, capturing a sense of adventure on land and on sea. The brand was kept minimal with a unique color palette and stripes complimenting the logo’s details. Our work expanded to packaging as well.